5 Ways to Grow Sales on Wish

One of the most frequent questions we get from our merchant is about growing their sales on Wish. Here are our top tips based on studying thousands of successful stores on Wish.

One of the most frequent questions we get from our merchant is about growing their sales on Wish. With over 300M users on Wish, there is tremendous business upside if a store gets the magic formula right. Here are our top tips, based on studying thousands of successful stores on Wish.

Aesthetics Appeal to Customers

Over 90% of all transactions on Wish occur on mobile devices. Wish customers are not engaging with your products on traditional web browsers but on tablets, iPhones and Androids. This change in medium requires a change in approach and a new emphasis on imaging. Aesthetically appealing and engaging products convert better on Wish. Two identical products may have completely different sales performance all because of their images. We have found that colorful and numerous photos gain the most visibility, and having more than 5 photos per product is usually a good rule of thumb.

Enroll in Wish Express

An immediate way to make an impact and earn increased exposure on Wish is by applying and enrolling your products in Wish Express. For sellers who can deliver within 5 business days to the US (and 5-8 business days in Europe), the benefits speak for themselves; up to 10x more exposure, 5% cash back on eligible orders until March 31 2018 for Trusted stores, and special segmentation on the Wish feed. This allows customers to search and browse specifically for Wish Express products. For sellers who may not be as competitively priced, this allows the Wish customer the opportunity to choose if they prize delivery speed over cost savings.

Product Boost

For a new seller, it may take some time for Wish to tag and categorize your products well enough to show it to the most relevant customers. With ProductBoost, you can accelerate your sales from day one by choosing the products you wish to push to more customers, and rapidly test which of your new products does best. For existing products, ProductBoost allows you to associate your products with more keywords by bidding for them and increase your exposure quickly in a very short period of time.

More Countries = More Exposure

Wish has over 300M customers globally! Limiting your assortment to our largest markets (United States, United Kingdom, Germany, France, and Sweden) would be limiting your sales on the marketplace. Consider shipping to more countries within the 70+ countries Wish serves. We know it is a daunting endeavor so feel free to use the carrier routing guide within our merchant center (accessible to Wish merchants only) to help you decide with whom to ship.

Clear and Concise Descriptions

It is true that with this emphasis on aesthetics (and views on smaller device screens), customers’ engagement with your products can be brief. Save yourself the hassle of Q&A with customers by providing a short but detailed description of your products. Better yet, if you can visualize those descriptions in your photos, you can kill two birds with one stone.

There you go, adopt our quick tips on growing your sales on Wish and you will be on your way to the big game!

[Webinar] Introduction to Wish

Join us next Wednesday on 2/28 to learn more about Wish as a selling platform and how to improve your product listings, impressions and sales on Wish.

The webinar will cover:

  • How Wish works as a marketplace
  • Types of customers on Wish
  • Navigating your Merchant Center
  • Tips to achieving success on Wish
  • Success stories from our merchants
  • Live Q&A

James Nelson, Senior Account Manager at Wish will walk you through the essentials of selling on Wish and answer your questions in a live Q&A.


Webinar Date & Time
February 28, 2018 (Wed)
11am PST / 2pm EST / 7pm UTC

As there are limited places available, please register early and login on time to secure your seat.

Can’t attend live? We will send out the recording after, so make sure you still register.

Thanks and we hope to see you there!


Are You Doing Well on Wish?

Conversion rate, shipping performance and Trusted Store status – read all about these top Performance Indicators you should be measuring when selling on Wish.

The best thing about selling online is the ability to get almost real time results and feedback about your products and campaigns. Sellers on Wish receive a variety of data and metrics on their store’s performance daily. If you are new to online selling, you might experience data overload when trying to analyze your business performance. Here’s the top three metrics you should be most concerned about.

1. Conversion Rate

Wish’s business is based on revenue sharing with our merchants. This means you only have to pay us when you have actual sales. To ensure we provide the best selections for our customers, we encourage a variety of products and healthy competition among our sellers. With so many products uploaded daily, how do you know which products are performing well?

Every seller on Wish is provided with a robust performance dashboard. Specifically, your Sales Performance tab provides a high level overview of your store’s performance on the Wish marketplace. How many impressions (views) did your products get? Of those who views, how many clicked “Buy”? Of those who clicked “Buy”, how many checked out and finally ordered that product? This transaction cycle defines how Wish evaluates every store and every product. How many views did it take to make $1, $2, and so on. The more effective your listings, the closer ratio of impressions to every $1, the more likely Wish is to recommend your products to more customers.

Sales Performance Tab - Wish for Merchants

Furthermore, this competition extends to new products on the marketplace competing with existing, established products. Does your older but established product on Wish deserve to be displaced on the feed by a new product that is new and unknown? Wish will usually favor products with higher conversion rates over those that have lower conversion rates. However, that does not mean that established products in the feed can never be replaced by new products. A high converting product may be good this month but new products with great conversion rates are added all the time. The best sellers on Wish are always adding new products and optimizing their product listings to maintain a competitive edge.

2. Shipping Performance Metrics

Time to door (TTD) has always been a core focus for Wish. Like any marketplace, Wish loves happy customers and we want to exceed their expectations in terms of delivery time. With this in mind, Wish provides sellers with a comprehensive Shipping Performance tool that provides an overview of shipping times by carriers so that sellers can choose the best method of delivery.

Wish Shipping Performance tool

It is important for Wish merchants to ship orders with valid tracking numbers that provide last-mile tracking. That is, customers (and Wish) should be able to track the order from when fulfillment starts with the shipping carrier to when the order arrives at the customer’s door.

3. Trusted Store Status

Achieving Trusted Store status is a great way to receive more impressions and sales. Any merchant on Wish can view their Trusted Store status on the Trusted Store Performance page.

Trusted Store on Wish
Eligible products from Trusted Stores are also marked with a special Verified by Wish blue badge to indicate their status to customers.

Trusted Store on Wish

The five prerequisites to become a Trusted Store are the following:

  • 99.5% of your products are covered by a brand authorization or are unbranded. Wish respects intellectual property and has a strict zero-tolerance policy against counterfeits.
  • Valid Tracking Rate must be greater than or equal to 95%. This is defined as the number of orders confirmed shipped by the carrier. We use this to ensure your products have been shipped correctly to the customers, and to reduce customer queries about the status of their orders. This one is pretty simple to check; does the tracking number you added to your order validate with the carrier? If not, you may have input your tracking details incorrectly.
  • Late Confirmed Fulfillment Rate must be less than or equal to 10%. This is the percentage of orders with valid tracking that are not confirmed to be shipped within five days of the order placed. As we mentioned, prompt delivery is a core part of the shopping experience on Wish and we want our customers to be able to expect their orders to arrive within the promised delivery window.
  • Average 30 Day Rating must be greater than or equal to 4. Customers have the option to rate products on a scale of 1 – 5 after they receive their products. This rating is to ensure only merchants with high quality products receive a Trusted Store status.
  • 63-93 Day Refund Rate must be less than or equal to 10%. The timeframe extends this long to enable a larger sample size when evaluating your account.

To sum it up, Wish focuses on the performance of your individual products but that does not mean your store has no affect on your ability to be successful. Consistently strong shipping performance and reviews will passively benefit your entire catalog of products. Every good Wish store has a strong combination of performing products and consistent shipping, which are the key factors to success.

Want to learn more? Visit our Merchant Help Center for more useful details.