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[ProductBoost Video 3/4] – How to Set Your Bid

ProductBoost is an easy way to get your products in front of more customers and drive more sales.

To set a CPM bid, you have to estimate how many out of 1000 impressions are likely to lead to a purchase and bid accordingly

Your CPM bid should be less than or equals to [Product Margin * Conversion Rate * CTR * 1000 impressions]

Tips for setting your bid:

  • Test and learn over time
  • Your product is ranked based on your bid and how well your product sells
  • Use the keyword tool to guide your bidding

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