ProductBoost is an easy way to get your products in front of more customers and drive more sales.
To set a CPM bid, you have to estimate how many out of 1000 impressions are likely to lead to a purchase and bid accordingly
Your CPM bid should be less than or equals to [Product Margin * Conversion Rate * CTR * 1000 impressions]
Tips for setting your bid:
- Test and learn over time
- Your product is ranked based on your bid and how well your product sells
- Use the keyword tool to guide your bidding