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[ProductBoost Video 2/4] – Identify Keywords

ProductBoost is an easy way to get your products in front of more customers and drive more sales. In this video, we will explain how to pick your keywords for a successful campaign.

Tips for choosing keywords:

  • Use specific keywords that define the product
  • Product categories
  • Related keywords
  • Adjectives that describe unique traits of the product
  • Words that describe how you might use the product
  • Seasonal keywords
  • Commonly searched terms on wish autocomplete

In addition, you can consider testing creative and non-intuitive keywords like typos with low competition.

Don’t go overboard and pick too many keywords as irrelevant keywords may hurt performance and increase cost.