Tips and Tricks for Success in an Increasingly Mobile Shopping World

By the year 2020, 45% of all e-commerce revenue will come from m-commerce. Find out more about this important trend.

Mobile commerce will rake in over $90 billion in sales in the U.S. by the year 2018. The growth behind mobile commerce is compelling and every online seller should (if they haven’t already) be evaluating the opportunity of selling on mobile. By the year 2020, Business Insider predicts that 45% of all ecommerce revenue will come from m-commerce.

Mobile Commerce Trends


Ecommerce sellers everywhere are attempting everything from creating mobile friendly websites, building apps, marketing on mobile to selling on mobile marketplaces. So what strategy should you employ and where should you start? Here are a few thoughts:

Leverage Current Mobile Players for selling

Seeing the success stories of mobile apps makes it very appealing to invest in creating an app of your own. We urge caution. Not only are you passively competing against customer’s smartphone storage (think videos, photos; customers do not have infinite storage space) but you are also competing against the big players in mobile commerce. Competing in the app store rankings is plausible if you are a known brand like Nike or Sephora but largely the traditional marketplaces own this space.

With larger assortments and marketing capital to boot, you should leverage these competing mobile marketplaces and join those that are most successful on mobile. Curious about who the top players are? Simply take a look at the Shopping category on your smartphone’s app store.

Build a mobile friendly site

Data shows that 84% of mobile shoppers rely on smartphones to help them when making a purchase at a brick and mortar store. This “webrooming” trend is accelerating.  Be smart and make your store mobile friendly, with no usability concerns regardless of the device on which it is being viewed.

Search engines such as Google have made it clear that they will prioritize mobile friendly sites over their antiquated competitors and have even created a tool to help you test how mobile friendly your site is.

Better yet, go one step further and invest in developing a progressive web app (PWA) – PWAs are reliable, load instantly and respond quickly to user interactions with silky smooth animations and no janky scrolling. They are installable and live on the user’s home screen, without the need for an app store.

Design images for mobile screens

Gone are the days of transacting on a tube screen with a computer mouse and a keyboard. Today’s sales happen at the swipe of a thumb on a screen no bigger than the palm of your hand. Naturally the way customers interact with products has changed.

Sellers have very little real estate to display their product and thus engaging and clear photos are an absolute necessity. Our marketplace,Wish, thrives on such images to capture the attention of customers and stop them while they are scrolling down their feeds.

Shoppable Feeds

For sellers with a sizeable following on Instagram, consider enabling shoppable feeds which will allow Instagram posts to be tagged with items for sale. Instagram users who are interested in buying items can tap a link to view and buy it from the seller’s online store without leaving the app.

Shopping within messenger apps

Smaller businesses may want to add a personal touch by connecting and transacting with your customers personally over messenger apps. Larger businesses are also starting to invest in chat bots to provide a mobile concierge style shopping service to consumers in certain countries who prefer to shop and transact over conversations while on the go. Keep an eye on this trend, because it’s definitely growing!

While these are just a few thoughts, ecommerce sellers are coming up with innovative new channels of selling all the time. Evolving with the mobile commerce space requires experimentation and risks, but this is definitely a space you can’t afford to be ignorant about.

5 Ways to Grow Sales on Wish

One of the most frequent questions we get from our merchant is about growing their sales on Wish. Here are our top tips based on studying thousands of successful stores on Wish.

One of the most frequent questions we get from our merchant is about growing their sales on Wish. With over 300M users on Wish, there is tremendous business upside if a store gets the magic formula right. Here are our top tips, based on studying thousands of successful stores on Wish.

Aesthetics Appeal to Customers

Over 90% of all transactions on Wish occur on mobile devices. Wish customers are not engaging with your products on traditional web browsers but on tablets, iPhones and Androids. This change in medium requires a change in approach and a new emphasis on imaging. Aesthetically appealing and engaging products convert better on Wish. Two identical products may have completely different sales performance all because of their images. We have found that colorful and numerous photos gain the most visibility, and having more than 5 photos per product is usually a good rule of thumb.

Enroll in Wish Express

An immediate way to make an impact and earn increased exposure on Wish is by applying and enrolling your products in Wish Express. For sellers who can deliver within 5 business days to the US (and 5-8 business days in Europe), the benefits speak for themselves; up to 10x more exposure, 5% cash back on eligible orders until March 31 2018 for Trusted stores, and special segmentation on the Wish feed. This allows customers to search and browse specifically for Wish Express products. For sellers who may not be as competitively priced, this allows the Wish customer the opportunity to choose if they prize delivery speed over cost savings.

Product Boost

For a new seller, it may take some time for Wish to tag and categorize your products well enough to show it to the most relevant customers. With ProductBoost, you can accelerate your sales from day one by choosing the products you wish to push to more customers, and rapidly test which of your new products does best. For existing products, ProductBoost allows you to associate your products with more keywords by bidding for them and increase your exposure quickly in a very short period of time.

More Countries = More Exposure

Wish has over 300M customers globally! Limiting your assortment to our largest markets (United States, United Kingdom, Germany, France, and Sweden) would be limiting your sales on the marketplace. Consider shipping to more countries within the 70+ countries Wish serves. We know it is a daunting endeavor so feel free to use the carrier routing guide within our merchant center (accessible to Wish merchants only) to help you decide with whom to ship.

Clear and Concise Descriptions

It is true that with this emphasis on aesthetics (and views on smaller device screens), customers’ engagement with your products can be brief. Save yourself the hassle of Q&A with customers by providing a short but detailed description of your products. Better yet, if you can visualize those descriptions in your photos, you can kill two birds with one stone.

There you go, adopt our quick tips on growing your sales on Wish and you will be on your way to the big game!

Getting Started with ProductBoost

Wish’s native advertising tool, ProductBoost allows you, the merchant to take control of the driver’s seat and get your products in front of the customers who are most likely to buy them.

Wish’s native advertising tool, ProductBoost allows you, the merchant to take control of the driver’s seat and rapidly increase exposure for your products. By allowing you to bid for relevant keywords against each product, ProductBoost combines merchant-provided data with Wish’s back-end algorithm to get your products in front of the customers who are most likely to buy them.

Merchants can create multiple campaigns with multiple products over different periods of time.  Your ProductBoost products may be shown on the Wish app and website, in the search results, in the related tab, and on other placements. Wish selects products to show to customers based on two things:  the performance of the product (how likely is this product likely to sell to this customer) and the ProductBoost bid.  ProductBoost enables products to show up higher in search results than they would otherwise be shown without ProductBoost.  Your ProductBoost products will only be shown in the countries to which your store ships.

You can use ProductBoost to reach more people and increase sales.  If you’ve uploaded products to Wish and have not seen the sales you expect, you should pick your best products and promote them using ProductBoost  ProductBoost can help you get your new products discovered faster and get your best-selling products in front of more customers.

Based on a controlled experiment, in which we were able to identify the true causal lift for merchants who were given access to ProductBoost,  we saw that ProductBoost drove a 39% increase in sales.  And for every dollar a merchant spent on ProductBoost, they increased sales by more than $7.50, and as much as $11.00 during the best week.

Learn more about ProductBoost or read our case studies.