Shanghai Shang Shu Clothing Co., Ltd. has been an active merchant on Wish since 2016. As their company grew, increasing brand exposure became a core focus.
They expanded their product range to include more lifestyle items, which were complementary to their existing fashion and beauty collections. In order to increase market share quickly for these new products, ProductBoost was used.
Over a period of just 3 weeks, they launched 48 ProductBoost campaigns and improved their total revenue by 50%. Return on ad spend (ROAS) was 500% for their campaigns and they continue to see strong improvements in product performance even after campaigns end.
Their initial strategy involved setting bids for multiple products at the levels recommended by the Wish keyword tool. After their test campaigns concluded, they increased bidding prices by 50% and tracked the correlation between impression growth and sales. For instance, in one campaign, they saw that an increase of 75% in bidding price led to an increase in conversion rate of 103% and quickly increased their bids and budgets. On an ongoing basis, bids are continually fine-tuned based on results from past campaigns to achieve the maximum conversion rate for each product type.
“We did not anticipate such a strong increase after such a short period of time. ProductBoost has clearly exceeded our expectations and going forward we’re confident of achieving higher growth through it. We’re currently on track to outperforming our best year.”
Director, Shanghai Shang Shu Clothing, Co., Ltd.
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